It’s no secret that mainstream media likes to portray “fit” as “skinny.” Women (and men) grace the covers of so-called fitness magazines Photoshopped and airbrushed to the nines; I worked in marketing in the supplement industry so have seen the extremes of this firsthand. You wouldn’t believe how much time and money goes into photo “touch ups.”
Still, knowing this is not new. We are now all well aware of how unrealistic magazine cover models and ad models in general are but we still buy in. Tell me you don’t occasionally look through a beauty or fitness mag and feel your self confidence and body image plummet for just a second. Even the most self assured of us is victim to this sometimes – and this is exactly what the media expects and THRIVES off of. It’s what allows them to continue doing what they do.
How can we fight back against the constant “fit is thin” mainstream media garbage?
The media will never, EVER, stop producing what they do so trying to stop that tidal wave of ridiculousness would be infuriating. Instead, we need to redefine for ourselves, in our own minds first, what is fit and beautiful. Fit people come in all shapes and sizes, and weight has ZERO to do with fitness. There is no mold we need to shape ourselves into to feel strong and beautiful.
Fitness is defined by what we do every time we walk into our gym, box, or studio. Not by how we look.
Instead of focusing on losing a lot or a little here or there, let’s focus on the crazy, amazing things we can DO. Think about what you’re capable of every time you attempt a new PR, exercise, or insane workout. Our bodies are strong and adaptable beyond belief – it’s our minds that need the work.
To end this rant, I thought I’d add the video that inspired this post. Yes, it’s CrossFit women (okay, okay, I may be biased!) but it is representative of women of ANY sport who love to train hard, lift heavy things, disregard what mainstream media says is “fit,” and generally be bad ass.
Train hard, always, and be awesome!